Queries such as Dentist (image) or Plumber (image) now display local business listings among the traditional web page results. The functionality is driven based upon what the user has provided as their default location in the Google Maps. The top 10 pack seem to always rank in 4th position, which incidentally is the same position for subscribed links.
Activating Local Search in GoogleTo activate this feature, users can lookup their location in Google Maps and then specify that as their default location. (Example specifying location as 92708). Subsequent searches done on Google will show the local top 10 if the query is relevant to business listings, such as Chiropactor search. The default location setting can easily be changed (or even removed for those who are privacy insecure) at a later point from within the search results by selecting “change location”.
Local = SearchThis functionality isn’t new. In fact, similar location profiling and caching techniques have been done at search engines such as the one we developed at Local.com. The fact that Google has incorporated this logic into its universal search algorithm is indicative of the overwhelming user desire to obtain local search results as well as the pervasive nature of local business listings, or in other words: “Everything is local and local is everything”.
Founder & CTO,
“getting local business online"