Wednesday, March 19, 2008

Google Local now with YouTube Video

Google Local silently launched a new feature today in providing a way for businesses to integrate video with their local business profiles.

This makes Google the only top-tier search engine to allow businesses to integrate video in their local business listings. While several 2nd tier local search destinations, such as SuperPages and CitySearch have provided video production and publication for some time; Google Local is focused on giving control to integrate the existing videos. This is similar to RelevantAds business profile. Because RelevantAds also syndicates business listings, videos will now be distributed to Google Local Business Profiles (announcement to follow).

The Google Local Businesses profile page allows for up to 5 YouTube videos to be integrated with the listing. Each video is verified and content approved (presumable to not allow banned or adult content) and retreivd from YouTube along with its title.

Perhaps the more impressive change with Google Local is that the video is shown on Google Local Business Profile within minutes. Previously, it would take several weeks for the Google Local index to be updated with any content changes.

Yahoo Local Enhanced Business Profile, which is a premium product, doesn't even allow for video integration. I would expect to see that upgrade in the months to come.


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