Google Co-op gives away the highest PPC listing for free. Advertisers pay several dollars for that top placement, but now the subscribed links program allows users to publish anything they want regardless of the search query. Is the search giant crazy, or do they have a winning strategy?
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Google has modified the program to display the result in the fourth position:
Subscribed Links FAQ
Wonder if that was a hat draw or dart-board. Perhaps the Subscribed Links Engineers lost a few rounds in rock-paper-scissors.
Whatever it is, that is not very Google-esk and really questions the viability of entire program.
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